Turn complexity into clarity.
Our insights about people and places help you delight customers and become the master of your destination.
We help you understand your people
We believe remarkable customer experiences start with detailed insights.
People focused
We see data as a tool for doing good, always aiming to gain a deeper understanding of what people care about. Respect for privacy and people are core to how we use and distribute information.
Cross industry
Tourism is vital to New Zealand's economy, and it's how we begun. Since we started, we've grown our capability in data and insights to help a wide range of industries understand their people and places.
Evidence based
Everything we do is grounded in data. Our proprietary computer models are the backbone of our business. Our analysts turn a wide array of data into clear, actionable insights about people.
Market leading data and insights
Over half of NZ's RTO's rely on us for insights about their destination.
Tourism Bay of Plenty
adjust our pricing to meet demand in town."
Aura Accomodation
Polynesian Spa
We're experts in people and places
Clarity makes data useful. We bring all the relevant data, into one place.
We answer four big questions
Actionable insights start with great questions. Click to learn more about our four areas of expertise.
Understand your customers, past, present & future
Who are our next customers?
Great businesses start with clear understanding. Our algorithms can identify demographic data, split visitors by domestic and international, and uncover if they're traveling with family, friends, or solo. Unlock these capabilities and more, with our Destination Reporting and Destination Deep Dive.
GET CLEAR INSIGHTS TO PLAN MORE EFFECTIVELY
How do they move?
Know in advance how many customers to expect, so you can plan, or manage your business with confidence. Get accurate models of population volume, movement and duration of stay, for regions or events. Visualise your destinations performance with our Forward Demand Monitor and Visitor Volume Estimates.
UNDERSTAND VALUES AND DELIGHT YOUR Customers
What do they care about?
Personalise your customers’ experiences by learning what they love. Form a detailed picture with phone data, sentiment analysis, and financial spend data. Use custom messaging and offers to sharpen your marketing. Care turns guests into vocal advocates for your destination. Discover what visitors value, with our Visitor Experience Profiling and Custom Consulting.
MEASURE YOUR JOURNEY TO CARBON ZERO
What is our impact?
Secure your destinations future with responsible tourism. Connect your organisation's MYOB or Xero, to make accurate carbon measurement and reporting effortless. Our partnership with Cogo ensures simplicity and bank-level data security. Try our Regional Carbon Tool.
Which best fits you?
Businesses & SME's
If you work in, or own a business in a tourism destination, Vistr has tools that can help you save time and boost revenue. Out-smart your competition with up-to-date data insights, delivered in a simple, actionable format. Learn more about what we can do:
Destination Managers, RTO's
& Councils
Regional Tourism Operator or Local Council? You're in good company. Vistr is a trusted data and insights partner of over half of Aotearoa's RTO's. Vistr can streamline your reporting and deliver insights to the region you support. Click to learn more:
Enterprise Solutions
Founded in the tourism industry, Vistr now offer cross-industry data and insights capability. Bring us into your business to help you monetize internal data, provide more useful data to your customers, and gain a better understanding of their needs. Unlock new opportunities and efficiencies with our custom enterprise solutions. Talk to us today: